The Branding Boutique
Get ready to build the personal brand of your dreams! From creating visual elements to crafting your brand story, you'll learn how to start showing up online with confidence and attracting your dream clients with ease.
Create your dream brand in just 7 days (...even if you have ZERO design experience!)
People will tell you that you can’t have a professional-looking brand if you don't have lots of money, time, and experience.
But let me ask you this:
What would you do differently if you truly LOVED your brand?
Would you hold your head higher? Would you feel more confident talking about your business? Would you finally draw in those dream clients?
What if you could create your own beautiful, clear, and compelling brand... in just 7 days?
The truth is, you can. And even better, it doesn't need to cost a lot of money or be crafted by a pro designer. You just need someone to show you the steps.
Let me pull back the curtain and show you how I overhauled my own branding.
"Like therapy for your business"
Hi friend, I'm Carly!
As a personal brand consultant, I was hearing the same types of questions from my clients over and over:
"How do I reach the people I actually want to work with?"
"How can I make my business look professional while I’m still brand new?"
"How do I become a trusted face online?"
I’ve spent years learning the things I now teach, and my goal is to shorten that learning curve for as many people as possible so that more good-hearted creatives and entrepreneurs can feel empowered to launch their dreams.
Your vision needs a voice in this world, and I want to help you bring it forward.
I designed The Branding Boutique to help you go from an idea to a complete visual and conceptual brand. As one of my clients described it, “it’s like therapy for your business.”
A lot of people think your brand = your logo. I’m here to tell you it is so much more. Your brand is your reputation.
This is not just a visual branding course - this is a deep dive into your messaging, your mission, and learning how to attract your dream clients and customers in a genuine and sustainable manner.
Welcome
Laying the foundation
How to pick a niche if you're multi-passionate
What sets you apart online?
Ideal Client Mapping - What I would ask you in a 1:1 consultation
Establishing empathy & authority
Copyrights, trademarks, and domains
Should I use my own name as my brand?
How to use your brand guidelines template
Creating your color palette
What different colors say about your business
Fonts 101
Logos 101
How to make your photos look consistent and professional
Photography gear
Stock photos
Checklist - Photos you'll want to have
Outsourcing: How to know when to get help
I have answers
You don't need to have a business in order to go through The Branding Boutique. This course is designed to help you build a brand from scratch, or overhaul a brand that already exists. Either approach will work!
No! In fact, you'll probably love this course more and get more out of it if you are NOT a professional designer.
This is not a logo design course, but it will help you get a starter logo. I'll show you some DIY tricks, as well as teach you my budget-friendly outsourcing tricks.
The Branding Boutique can be completed in 7 days or less but may take longer depending on your individual pace. Each module contains video content that is intentionally short and concise so you're not wasting any time on filler fluff. We get straight to the good stuff every time.